LDS is popular because it offers eternal life with your earthly family as one of its tenets. That's attractive to almost everyone. If I was a believer I'd probably go back to LDS (I was raised in the church though I didn't attend regularly after about age 9).
Outside of that though, there's an awful lot not to like...as with any organized religion.
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I am in love with Montana. For other states I have admiration, respect, recognition, even some affection, but with Montana it is love." - John Steinbeck
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