Sorry for the extraneous posts but let me try again.
Best Buy has NHL Ultimate Edition for $70, same price as the generic version. Looks like it should be $80 (via EB games). You'll actually get it for less than $50 if you find two other pre-orders. Or just order 3 of them and physically return the other two when they arrive.
http://www.bestbuy.ca/Search/SearchR...hl+15+ultimate