Dead on SHOGUN.
I am currently beta testing an VERY awesome app a friend of mine designed the content for. I liked Thor's numbers: Weight loss is 20% nutrition, 20% exercise and 60% mental. And unfortunately there are thousands of apps out there that deal with meal planning, calorie counting, nutrition, recipes, exercise tracking, exercise routines, etc, etc, etc... but a barren landscape of resources for the bulk of the problem. So my friend is filling a void.
I am "working" on a book (I have 14 pages written - Woot!) and I described it to Thor as "the first weight loss book that has NOTHING to do with diet and exercise". Because those are minor details to the process. I have the outline done and the sections (each section containing a number of chapters) are based on the Wizard of Oz. The sections are titled "Courage", "Heart", "Brain" and "Going Home". I like starting with courage, but that is what it takes to start... it took courage for me to go to that gym at 350 pounds knowing there would be people looking at me. It took far more courage for Thor to start so publicly. But there is more to it - it's the courage to ask for help, the courage to open yourself up to deal with your bigger issues, the courage to open yourself up to the possibility of failure... And the chapter on heart deals with emotional eating (I AM a stress eater - I eat my emotions and have had to find mechanisms to deal with it). This is the stuff you are not, as Thor alluded to, likely to get from a personal trainer.
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