What "food" deal?
I highly doubt people are moving up from rows 1-3, regardless of incentives. Those first 3 rows are some of the most coveted seats in the building due to their price and view. However, some do come available every year (that's how I got mine last year).
The reality is that after enough years of losing hockey, combined with hostility towards patrons in the form of long line ups where everyone gets treated like a thug (I visited 7 NHL rinks last year and I can state with authority that those metal detectors are not an NHL standard at all), some people just aren't interested in season tickets. It opens it up for the rest of us who are, of course - but the days where the Flames could sell out the building twice over each night are long past.
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