[FanIn80]

Originally Posted by FanIn80

This is more about the curation technology behind the Beats streaming service than it is about the headphones. Not to mention immediate, inside access to some of the most brilliant minds in the music industry. Not just Iovine or Dre themselves, but the huge braintrust of radio program directors that provide the human element behind the Beats curation process.

Part of the deal is to bring Iovine inside Apple to report directly to Cook as a creative advisor. Iovine would also be bringing his address book with him, which represents some pretty significant personal relationships with some of the most infleuantial people in the entire industry.

Alot of market and media people are looking at this as Apple simply purchasing the Beats brand and are worried about Apple potentially pushing another brand besides its own (MacBook with Beats Audio, etc). Apple doesn't really buy brands though. It buys technology and resources, and I think that's exactly what its doing here as well.

Originally Posted by FanIn80

Say it with me everybody... Curated streaming.

Apple Announces $3 Billion Beats Acquisition, Jimmy Iovine and Dr. Dre Joining the Company

We get a subscription music service that we believe is the first subscription service that really got it right. They had the insight early on to know how important human curation is. That technology by itself wasn’t enough — that it was the marriage of the two that would really be great, and produce a feeling in people that we want to produce.

Both Apple and Beats believe that a great music service requires a strong editorial and curation team, and we will continue to expand what we do in those areas. The addition of Beats will make our incredible iTunes lineup even better, extending the emotional connection our customers have with music.

http://www.macrumors.com/2014/05/28/apple-buys-beats/

Just sayin'