When a new model comes out, it is normal for a dealer to not offer a discount until the initial supply and demand is satisfied, and there is a surplus of inventory. There are certain models we have had where we will never discount the car, even for staff, the most recent being the Golf R.
This is no different than a new Apple iPhone, a new hot in demand device... whatever. Why would a car dealer discount a car for you, if there are 10 guys in line behind you with a deposit willing to pay full retail. However, if you had agreed to a price with a discount before hand and it is in writing, then absolutely the dealer should honor that.
If you are dealing with our dealership, send me a PM, and I will look into your file.
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