meh if you can't attract free agents see, you have this contest see, you put one gold wrapper in a completely random bottle of beer and send it out to distribution and sale and the fan that finds the gold wrapper wins a one year 10 point 1 milliion dollar contract right.
Then you play the fan in one game, against the Bruins, and he gets annihilated on live T.V., but its totally worth it because he's got a 10.1 million dollar contract.
Everyone wins.
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