Opinionated weblog take on CBC's deal with Rogers for NHL 2014:
http://the-legion-of-decency.blogspo...ive-proof.html
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320 hours of Prime time programming that won’t earn a dime will be annexed from the CBC schedule to fill the pockets of a major competitor while simultaneously handing over audiences Rogers does not currently reach on its own.
Rogers licensed CBC to continue to broadcast games on Saturday nights (and only Saturday nights) for a term of four years. But even those are not “exclusive” rights.
That means Rogers can place competing games on as many platforms as it damn well pleases on those same Saturday nights.
Meaning, on the positive side, an end to the cross-country belly-aching from markets who don’t see their home team with any regularity because the dog-a$$ Toronto Maple Leafs or more culturally significant Montreal Canadiens have a Saturday night game (which they almost always do) in a larger TV market.
Because Rogers will serve those smaller markets on other channels, in the process significantly depleting the audience which used to belong to the CBC alone.
Or Rogers will pick up the Leafs or Habs or Canucks if those games have more appeal and CBC will get smaller market games.
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Full PDF Of CBC documents referenced in the above blog posting:
http://www.cbc.radio-canada.ca/_file...ith-rogers.pdf
His take as to why Rogers let the CBC continue to produce HNIC for the next several years:
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How else do you earn back $5.2 Billion?
And how does a cash flush company keep more of it’s cash? By getting the CBC to agree to “providing a production subsidy” and “production resources”.
Yeah, that’s right. In addition to relinquishing airtime to Rogers, you and me will continue to pay for the production of the show. With nobody in management at CBC (who we’re also continuing to pay) having any say over the content or receiving one dime from Rogers to cover the costs of production.
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But how do you really feel?
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It’s over. CBC TV is done. It’s not coming back from this. It simply can’t.
You don’t give up 320 hours of Prime Time and the revenue it earns and stay in the game. Not with the slim profit margins that exist in television these days.
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