Quote:
Originally Posted by CaramonLS
One of Target's other problems is price perception. They came into the market as a 'higher end Walmart', so people do expect to pay slightly more for their products, even if their prices are actually lower than Walmart.
It will be very hard to change this perception as no one visits their stores anymore.
|
I read an article a couple years ago about Walmart's price perception and people honestly believe that they pay about 15% less than what they actually did when asked. I believe Safeway was the worst at 12% more tab what was paid if I engender correctly