Seems like a silly idea to spend all that money investing in the Canadian market for them to retreat the other way one year later. The executives had to realize that it would probably take some time to recoup those initial investments. They spent something like 11 Million per store renovating and building the store front. It takes time to build a brand in a new market and build customer loyalty. I do agree Target didn’t build any loyalty having stores that are half empty with unattractive prices.
Target had to have a 4-5 year strategy, but with a new CEO coming in who knows what will happen to that plan. If Target is smart they will work on getting product in the stores. Can’t make money if the shelves are empty. Not sure if it’s a distribution center issue or not getting enough product from the manufactures. Target had to spend a fortune building a logistics network in Canada, hopefully over some time they have recovered those costs and can offer a more competitive cost in the store, while keeping shelves stocked!
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