Quote:
Originally Posted by Barnes
They have a new Kölsch called Rhine Stone Cowboy. Pretty good. The flavour infused beers are not my thing so I didn't try it. They had a poutine one I think too.
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Interesting.
Were *I* in charge of Big Rock, I would be positioning that brewery as a brewer of 'craft' lagers. Kolsch, Lager, Pilsner, Bohemian Lagers, smoked lagers etc. etc.
Small breweries don't have the capacity to really do Lagers with any sort of volume. If you want to appeal to the burgeoning 'craft' market, become the Kokanee of craft beer. Have a stellar lineup of easily drinkable but exciting and different cold fermenting beers.
Dear Big Rock: When I see these things in stores, I expect a royalty check. These ideas ain't just free.