Quote:
Originally Posted by Fozzie_DeBear
I'm guessing the basic business model logic is
Small profit in my grocery store > Small profit in competitor grocery store
And if each transaction only gives you a small profit, you need to make up for it on volume
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Customers with loyalty cards shop more and buy more per shop, that's why you see them everywhere.
What people need to understand about grocery is that it's huge overhead and slim margins. Your simply not going to get high returns on your purchase with a loyalty program