The game itself was obviously a huge success for EA, but don't think it was successful overall for Microsoft. The week that game launched system sales barely pushed over the threshold the PS4 sales have been averaging so far, and came up short of what the PS4 sold a week later when they launched their major exclusive.
Not at all a stretch to say it didn't push systems like they had hoped, had it pushed systems and been an overwhelming success they would not have dropped the system $50 a week after the games launch, only a month after also bundling in the game with the system.
Good game but not the great equalizer Microsoft hoped it would be.
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