The Roku stick looks like it'll be coming in at $60. For the extra $20 difference, you would be getting more apps to stream from (namely NHL Gamecenter though not quite the same kind of service in the states). You'd have to take a look and see if there are any other streaming services you would use that the Roku can do that the Chromecast cannot.
Otherwise, while the Chromecast is still an infant relatively, you can look at it in a positive light and say how it'll catch up to the Roku for streaming capabilities, and surpass it when it comes to long growth potential.
Reason I went for the Chromecast is because it's $20 cheaper (likely to buy another one making the savings significant) and may family doesn't really stream anything. It's nice for Youtube, but I enjoy Plex mainly (which I know I could have gotten on the Roku as well).
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