At the end of the day I'd look at my time/compensation as an investment, separate of the work being asked of you. If this same group approached you and said "hey, here's our idea, here's our company, are you interested in investing?" what would the answer be?
To me equity like this is kind of an all or nothing partnership, either you're all in with what the company is doing and want a piece of it, or you're only interested as an employee/vendor. You want them to succeed, but it's not your skin the game.
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