Check to see what round of funding they are at and who are backing them (VC's, etc). 95% of the startups fails on the business side, rarely do they ever fail on the idea. If you have a good VC backing you, it goes a long way. Especially here. Check out Quora for information and some Q&A.
Equity is a great way to hit it big, but I wouldn't really count on it. More than a few people here think we're headed in the same direction of the dot com crash..... when it crashes, who knows, but its coming for sure.
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"With a coach and a player, sometimes there's just so much respect there that it's boils over"
-Taylor Hall
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