Quote:
Originally Posted by strombad
If only that were actually true or was actually part of "Marketing 101."
Bad publicity is helpful if you're coming from obscurity or your product isn't based on a definable quality (actors, writers, etc). On the flip side, bad publicity has been shown to have negative implications on almost every established business which incurred it. Bad publicity is, in fact, worse than no publicity.
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Actually, publicity of any kind can do a lot of good, believe it or not. That is marketing 101.
At my previous firm, we had what you would call 'bad publicity', where our actions were scrutinized by the entire City of Calgary - even though we didn't really do anything wrong. It was people's mis-guided perception of the entire incident that created the controversy.
Nevertheless, our website had
6x the amount of traffic over the course of the next four months and a swath of new potential business leads were generated because of what happened.
I agree that bad publicity can be used against your organization, but in many cases, it's publicity as a whole, and therefore effective.