Quote:
Originally Posted by Hi-Psi
They're getting exactly what they wanted, for people to talk about their station... Any publicity is better than no publicity. Marketing 101.
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If only that were actually true or was actually part of "Marketing 101."
Bad publicity is helpful if you're coming from obscurity or your product isn't based on a definable quality (actors, writers, etc). On the flip side, bad publicity has been shown to have negative implications on almost every established business which incurred it. Bad publicity is, in fact, worse than no publicity.