I think the Calgary Job Shop ads are great. They are creative, well produced and more importantly do the job. You remember them, know what they do, know the name of the company and even know the web site address. That's what ads should do.
Re. the drinking and driving spots my favourite is
"When I finally beat my dad at chess. It was a Tuesday".
Who the heck cares what day of the week it is? Everytime I hear that one I wonder why he notes the fact that it was a Tuesday. Chump.
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