That's a rather blanketed statement Deegee, but that wouldn't be your first time.
Of course rate is important to brokers as that's what potential clients are generally looking for. However, I'd argue that most brokers these days sell their services on their actual service level, or teaching people that rate isn't everything.
If you look at my CP page, my OP is all to do with a product that doesn't have the best rate, but outperforms mortgages with the lowest rates by far. I take a financial planning approach to mortgages, and I know for certain I'm not the only one.
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