I'm not sure the format itself will be the big deal (it just sounds like 24/192 FLACs) and it doesn't sound they're getting remasters done specifically for the service, so I assume the big thing will just be high resolution files through a really good DAC and filter, probably with a preamp designed to replicate analog sound.
It sounds like Ayre Acoustics is responsible for the technology, so it could just be a stripped down version of their higher end stuff. So this isn't going to be some great leap forward in technology, but it might be at that price point. Even modest digital recording studios often use AD/DA converters that are worth thousands of dollars and more professional ones will have converters worth tens or even hundreds of thousands of dollars which stresses how important they can be in the overall sound.
That said, I'm not sure it makes a whole lot of sense as a portable player because the increase in quality is going to be pretty pointless with the type of gear most people would be using it with.
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