Interesting development in the election, some are saying this will really help the PQ's brand, and other are saying it may damage it, and muddy the message and take power away from Marois.
'Media mogul Pierre Karl Péladeau will run as the Parti Québécois candidate in the riding of Saint-Jérôme.
PQ leader Pauline Marois confirmed Péladeau’s candidacy at a news conference Sunday morning.
The move reverses Péladeau’s earlier assertions that he would not run for public office.
Péladeau is one of Quebec’s most prominent business leaders, having occupied positions including President and CEO of Vidéotron and CEO of Quebecor, the company founded by his father, Pierre Péladeau.'
http://www.cbc.ca/news/canada/montre...B4me-1.2565855