[undercoverbrother]

Originally Posted by Flash Walken

Like a boring trad. Thinner with slightly more hops.

Big Rock is a big miss lately.

This is great to see:

http://www2.canada.com/calgaryherald...f-9efea9e6bd36

Big Rock Brewery is returning to its roots as a craft beer company with a renewed focus and refreshed look.
President and CEO Bob Sartor said the repackaging of its core products is just one aspect of an overall renewal strategy the Calgary brewery will undertake this year.
"The message we are sending to consumers is after a period of, I'm going to call it stasis, or slumber, the brand has re-awakened and rediscovered its roots," said Sartor. "If you look at the roots of this brewery, the roots on which it was founded by Ed McNally, it was real simple. It's just to brew outstanding, quality craft beer."

Thank god:

Sartor, who took over from the retiring McNally in March 2012, said he felt "compromise" had begun to creep into the business. He puts the decision to brew a lime beer in that category.
"That was a me-too beer following the big boys," he said. "When we brewed Gopher, that was a me-too beer trying to capture the Molson Canadian market. We had no business doing that stuff. We are a craft brewer and we needed to behave like a craft brewer and we are now."