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Originally Posted by ken0042
You are probably thinking of the codec, not the DVD format.
DivX was a pay-per view type of DVD service. I would go to the store and buy the disc for $10, and then once I activated it I could watch it for 48 hours. It was designed with people far away from a video store in mind; however most people decided it was better to buy the disc for $20 than to rent it for $10.
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And in a case of history repeating itself, when I was in Tampa two years ago, I noticed that 7-11 was selling DVDs that would do the same thing. I think the cost was like $5, and the laser on the DVD player would cause the disc to expire as it was being watched. Basically, a throwaway rental disc.
Not surprisingly, I havent seen it since, likely for the exact same reason.