Quote:
Originally Posted by Wormius
That Mobil billboard on WB Hwy 1 before Kananaskis. What is that there for? It's not so much that it's Mobil, but just... why detract from the scenery with that huge thing, almost randomly placed with seemingly little relevance to anything. I can see lodging or tourism signs - but why this? Especially as you are moving away from oil company headquarters? So you remember Mobil for no apparent reason?
|
The obvious answer, and it seems to have worked very well, is simply brand awareness. I saw it last weekend while driving to Banff. They've got a captive audience on busy route, people are snouting around at the scenery, less clutter than in a city, etc.
I thought it was really good placement, to be honest. I noticed it a lot more than the usual "insert lodge name here" billboards.