I have gotten multiple Chinese visa's over the past few years, even last year, I only showed my one hotel at my destination which was dongguan, and we put it as leisure, not business.
Putting it as leisure instead of business was actually advised to me by the person at the chinese consulate, he said if we were to put business then we need an invitation, otherwise you don't.
Though, last time i went was last march, (2013) so I am not entirely sure if they have gotten stricter, or they are more lenient towards people who have already had visas.
Also, i never applied for multiple entry, i was advised its a little more information required, which makes sense now as i see posters saying they have to show entry and exit multiple times.
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