Quote:
Originally Posted by Joborule
It's no coincidence that the franchises with the most consitent success are those that keep their brand simple, consistent, and appreciate by majority of the fanbase.
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I consider the logo to be the "brand." Colors change. When I think of a confused brand I would look at the Canucks mostly because they have changed their logo so many times, and still do. Their thirds have a different logo.
To me the flaming "C" will always be the brand, and that has always been consistent.
With that said, I like the retro colors and would be ok with that scheme as Calgary's primary colors. And a variation of the 2004 jersey as the third