"Retro", or the real Calgary Flames colours as I like to call them, should be the defining feature of every aesthetic aspect of the team. Not just the jerseys, but banners, advertisments, whatever else. The whole mish mash of terrible jersey designs, alternate logos, weird fonts, alternate colours -- they only serve to dishonour the team and create a mockery of their brand.
And I know I will get jumped all over for saying this -- but if you look like a joke of a team, you will be a joke of a team. The organization needs to set a standard and the entire look and feel of the uniforms and brand is part of it.
__________________
A few weeks after crashing head-first into the boards (denting his helmet and being unable to move for a little while) following a hit from behind by Bob Errey, the Calgary Flames player explains:
"I was like Christ, lying on my back, with my arms outstretched, crucified"
-- Frank Musil - Early January 1994
|