Quote:
Originally Posted by GirlySports
I dont think Americans watch the Olympics as sport. They watch it like a drama like a tv show. This is seen by showing the Olympics as a taped delayed tv show with 100 commercials. Just like any tv show the heros are in US Jerseys and the villians are the rest. The US wins and they cheer for a second cause the hero won. To then go watch the sport of hockey after that? That would actually require work.
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I think it generates a lot of buzz for the sport south of the border. But I think it only really has significance when the games are in North America. It helps build the Canada US rivalry and I think draws people into the entertainment of the game. Hockey moves faster than any other sport and I do think that just exposing it to new audiences in the form of top-quality Olympic hockey does great to build new fanbases.