If its in the Olympics... basically every country in the world is going to show it and it will get giant viewership in the US (since basically every TV show goes on hiatus while the Olympics are on). Even if its shown on a huge tape delay in the US its going to get big viewership.
If you have a World Cup/Canada Cup... you won't get nearly the viewership. It will go up against a regular TV schedule and if you end up with a Finland/Czech final, it will get a 0.0 TV rating in the US and everyone will be snickering about hockey support in the US.
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