The problem with using box office as a measuring stick if a film's good or not is that once the money is paid TO the box office, you don't get it back. If I go and see a movie (like, Grownups 2) based on the first one and one buddy who thought it was hilarious, and I think it sucks...the theatre doesn't give my money back, and the movie still 'earns' that money.
Yeah, I can read reviews and things, but until I actually see a movie myself, I won't know if I will like it or not...and the box office will already have my money at that point.
|