I liked the Coke ad. Thought it was well done.
I don't understand xenophobia, nor the speak English philosophy. Perhaps because I grew up in a country that used the cultural mosaic philosophy and am used to hearing the national anthem in a language other than the one I grew up speaking.
The US subscribes to the melting pot philosophy, and everything is English. So I guess a change of the "ingredients" in the pot change the country and the loss of English is a loss of understanding/comprehension of the surroundings that they've grown up with.
I grew up with another language I didn't understand in the cultural identity (I now understand it). I can see where adding one you didn't know could be scary.
This post is rambling as I'm sorting out my thoughts as I type.
I think that if the US wants to shift to a mosaic philosophy then they need more commercials like the one Coca-Cola did. If they want to stick to the melting pot then the ad is counter that.
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"Calgary Flames is the best team in all the land" - My Brainwashed Son
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