As a sidenote:
I'm sure the owners of the Redskins have tons of other arguments, but of course this is again largely about the money. The Redskins brand is among the most valuable in all of pro sports, rated at $1.6 billion. How much of the brand loyalty is attached to that logo specifically? Nobody knows. And that's a lot of money to start betting on.
Of course the longer they wait, the worse this problem becomes. It would probably be smart to hedge their bets and start selling alternative imagery and perhaps another nickname. Sports journalists love nicknames after all.
After all, there is the risk that if national sensitivities change enough over time, they could eventually be forced to change it anyway.
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