I don't think you can underestimate the societal impact if having an NHL team. Apart from the $, there are a lot of positives. Hockey is one of the most important cultural events in this Country. Based on how many people 'consume' it, nothing else is even close.
As far as their impact on the economy, I know 2 families here that successfully own multiple bars, pubs and restaurants around town. When the Canucks play, their sales are up qute a bit. It's a struggle during lock-outs.
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