I think this is a good initiative, but I think Bell's name on it might hinder discussion, as in, Rogers media outlets won't mention it at all. For example, I was surprised/not surprised that it wasn't mentioned on 660 News this morning.
This seems too important to be a corporate-led initiative, but I can't think of any better solutions.
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We may curse our bad luck that it's sounds like its; who's sounds like whose; they're sounds like their (and there); and you're sounds like your. But if we are grown-ups who have been through full-time education, we have no excuse for muddling them up.
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