[troutman]

Demo Reel, Part 1: NBA Young, MLB Old, NHL Affluent

http://www.sportsmediawatch.com/2014...-nhl-affluent/

Demo Reel, Part 2: Though Outnumbered, Women Watch Sports in Big Numbers

http://www.sportsmediawatch.com/2014...n-big-numbers/

Demo Reel, Part 3: Except For NBA, Not Much Diversity in Sports TV Audience

http://www.sportsmediawatch.com/2014...s-tv-audience/

The Stanley Cup Final was an especially weak performer among minority viewers. African Americans made up between 1% and 5% of the audience for each game, Hispanics made up between 2% and 6%, and Asian viewers made up between 3% and 4%. Overall, the demographics made up just 6-13% of the audience for each game, making the Stanley Cup Final easily the least diverse sporting event examined.

Demo Reel: Final Thoughts on Sports TV Demographics

http://www.sportsmediawatch.com/2014...-demographics/

The NHL may not have the numbers of the other leagues, but it skewed younger than every event but the NBA and had the most affluent audience of the events examined. Advertisers thirst for young audiences with disposable income, and the NHL would be in great shape if it could attract more viewers. One problem — 2013 was an unusually good year for the league, and the numbers may drop back to Earth this season. Another problem — the Stanley Cup Final had the least diversity of any event examined.