I think it actually makes sense for all parties involved.
United:
they need to make a splash and show their fans that they're willing to spend to turn this around. They lack creativity and Mata provides exactly that. It may also be the first step to finally get that change of philosophy. United is playing an outdated brand of football and they need a change badly. Mata could help in that regard.
Chelsea:
Mourinho obviously doesn't plan with Mata and being the evil genius that he can be when he's at his best, he knows that United will not play Chelsea again this season, but they'll still play City and Arsenal. Mata at United could therefore actually help Chelsea in their title hunt.
Mata:
he was the best Chelsea player in the last couple years and therefore it must be horrible for him to sit on the bench all the time. He knows that he goes into that United team immediately and will get lots of playing time, which he needs ahead of the World Cup. We all know Spain has a plethora of great offensive midfielders and sitting on the bench all the time is not an option for Mata if he plans to play a vital role in Brazil.
From Uniteds point of view it's still interesting. I can't imagine how they could get all of Rooney, van Persie and Mata into one working system, so maybe this deal is already a prelude to a Rooney transfer in the summer. If they can sell Rooney for top money and get someone like Reus (for Kagawa plus money), I'd be up for it for sure.
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