Also (likely?) illegal in the UK according the Guardian:
http://www.theguardian.com/technolog...keting-outrage
Regardless though, how silly is this? For the pittance of money (or cost of a fine), why open up yourself to something like this and the negative media attention this will bring?
Going forward (at least in the short term), good outlooks and review on the Xbone are going to be viewed in a poorer light or tainted with this "XB1M13" shill BS.
Can Microsoft just fire everybody in their PR department and start over?