Calgarypuck Forums - The Unofficial Calgary Flames Fan Community - View Single Post - [Rumour] Adidas may replace Reebok jersey branding

iggyformayor · 01-17-2014, 05:14 PM

I would be absolutely shocked if they did decide to do this, since so much of of brand strength of Reebok comes from their tie in with the NHL, however it is happening in other sports. In the CFL for example, next season Adidas will be the official footwear on field and on the sidelines which may transition into them taking over the jerseys as well. They've been growing astronomically in college football in the US so I can see them trying to do the same thing here.

I'll dig around and see if I can find any more info on the NHL rumours...

01-17-2014, 05:14 PM	#6
iggyformayor Scoring Winger Join Date: Mar 2010 Location: Cowtown Exp:	I would be absolutely shocked if they did decide to do this, since so much of of brand strength of Reebok comes from their tie in with the NHL, however it is happening in other sports. In the CFL for example, next season Adidas will be the official footwear on field and on the sidelines which may transition into them taking over the jerseys as well. They've been growing astronomically in college football in the US so I can see them trying to do the same thing here. I'll dig around and see if I can find any more info on the NHL rumours...