Quote:
Originally Posted by Northendzone
FATA cold calling.......find the low hanging fruit and harvest.....enjoy being rich and all of the trappings that go with it.....
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I've never bought into that theory, its the same as job hunting by looking at advertising, you're competing with everyone else.
Cold Calling is more likely to find opportunities that aren't out there maybe on a active search, planting a seed and then seeing if it grows.
I don't neccessarily think that inbound marketing is as effective without a dedicated outreach program.
Like I said, if you prepare your prospect list prior to calling, ie offering a webinar or a seminar or even a mail out introduction it has a better chance of turning a cold call into a warm call.
I also believe that sales people are more effective in front of prospects.
However I haven't seen too many companies that reach their potential that don't do some form of prospecting or cold calling.
A cold call can be as simple as I'm doing research and I'd like to know who's responsible for blah blah blah, and then if you can talk to them and give them a quick synopsis with promised information.
But to not do prospecting usually ends up with too many peaks and valleys in your revenue stream.