[MarchHare]

Originally Posted by J pold

I tend to agree but my question is what is a viable alternative?

Inbound marketing is the hot buzzword. The theory is that people who make purchasing decisions are becoming more sophisticated and doing much of their own research, so you want to get noticed and make it easy for them to find you (rather than the other way around like with cold calling).

Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered "outbound marketing". Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.