Quote:
Originally Posted by Slava
I'm going to type a fuller post later when I have some time, but cold calling is a waste of time. I know some people swear by it, and there is always some cold-call cowboy who built his business that way and will tell you otherwise, but its a complete waste.
|
Quote:
Originally Posted by -TC-
In this day and age there are sooo many other ways to sell.
Cold calling is dead, the hit rate is so small for the investment it isn't worth the time.
If your employer insists, or worse, makes you fill out a call sheet, then you should be looking for a job at a company that understands sales and marketing in the 21st century.
|
I tend to agree but my question is what is a viable alternative?
We don't have to cold call, it's just one of the recommended means of prospecting for what we do. It's a tool in the tool bag, but probably the one that gets used the most often.