STID's take was $467,365,246, a 21% improvement over the $385,494,555 that ST2009 pulled, which itself was a massive leap from the preceding NextGen movies. perhaps there is a bit of truth to the "limited" appeal of Star Trek, but in my opinion they squeezed as much as they could from the masses with the reboot, dumbing all the nerdy inverse tachyon phase pulse stuff into "red matter" and "FIRE EVERYTHING!!"
I think the bigger problem is just effing blockbuster overload. they just keep cramming more and more of these giant event movies with budgets the size of small country GDPs into the spring/summer window and they're just cannibalizing each other. is it a coincidence that the 2 biggest movies of all time, Titanic and Avatar, were December releases that didn't get lost in the summer orgy? I've seen a couple of articles predicting a Hollywood crash in the next few years due to the over-reliance on the blockbuster tent pole...if it does happen it might not be such a bad thing.
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