It's the same reason that movie houses aren't willing to make first run movies available to the public for streaming. The revenue stream generated by the movie theatres is too secure and lucrative to jeopardize by cutting them out.
And frankly I see that concern as valid, you can see how music revenues have significantly dropped since the heyday, yes they are recovering now but this has been a world of hurt for recording industry. Now it can be argued that they had it coming, but nonetheless no industry wants to go through that.
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