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Originally Posted by Burner
Because they will have national not regional sponsors and those sponsors are not going to be happy when the public complains about the telecast.
And there are businesses that understand that you can have a good product and make money. And if you dont think that the recent run of signing of TSN personnel is because they want to keep them from gonig to Sportnet and making their broadcast better - well your just not reading the situation right
Rogers is under a great deal of pressure to make the grade with their national telecasts and the NHL will be watching as well as the sponsors who eventually will pay the 5.2 billion tab.
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The NHL and sponsors (and sponsors in particular since they pay the ad dollars) only care if the ratings are strong. Now of course usually there's a correlation between high quality and strong ratings, but not when it comes to sports because rights can be purchased outright (unlike standard TV where content is usually developped). I expect Sportsnet will improve their coverage (obviously can't get much worse), but I suspect it'll still be second rate to what we see from TSN.
Quote:
Originally Posted by Burner
Then why dont we just watch it on the american network - its not bonus coverage when some else is already covering it - its a cheap way to get programming and sell ads on it
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Welcome to every Canadian TV network. Without US based content, they would all get annihilated in the TV ratings and thus cease to exist. Sorry but the US produces better content than Canada on almost everything. Besides we're talking about games that almost always only feature American teams. TSN should shell out a much bigger expense for a likely small TV rating?