In Finland at least there isn't much television coverage and it's been years since the games have been televised on a channel that most people get. I think previously I've had to set up some crappy pay per view stream to watch the games.
Don't know how it is in other countries. But even in Finland you have to be a hockey fan to notice that the tournament exists. A couple of minutes in the sports news is all you get on the normal channels these days, it seems.
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