Quote:
Originally Posted by Sidney Crosby's Hat
I do think one side effect of this TV deal is that TSN is going to over-inflate the World Championships like they have the World Juniors and help raise the profile of that event.
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This could be the best thing to ever happen to Hockey Canada.
TSN did an amazing job making sure that the WJC is a big part of Canadian culture, they are now doing the same with the CFL too. Expanding their hype machine to the World Championships, women's hockey, the under 18 tournament, etc. is going to do wonders for hockey Canada.
They also have potential to expand hockey further in Canada if they can get the CHL coverage away from Sportsnet and with some holes in their programming they could potentially give AHL and NCAA hockey a whirl as well.