So everyone remember the clear beverage craze of the 90's? And our home grown sugar water Clearly Canadian? Well they are attempting a "fan lead revival!" (see: crowdfunding) by offer
pre-orders of the stuff for $35/case.
Just reading through their faqs doesn't really have me convinced they've got a strong business case for coming back... but hey if enough people are willing to "invest" in this than good for them.
Quote:
What risk is there in purchasing? What challenges does Clearly Canadian face?
....
-Our number one risk, given its our largest "Cost of Goods", being heavy, bulky and breakable, is our famous, custom colour, tear-drop, ice-blue, screen printed, glass bottles that we all love and adore. These bottles were always expensive. There is a reason why the majority of beverages today are found in less than ideal PET plastic — because it’s CHEAP! Notice you don't see many using glass, let alone screen-printing anymore, besides maybe Coca-Cola (we love you Coca-Cola J) on their signature bottles. We are bringing back the ORIGINAL Clearly Canadian screen-printed glass bottles in their ORIGINAL yummy non-GMO formulations with good old-fashioned cane sugar. Our bottles take 3 to 4 months to produce. There are only 3 glass bottle manufactures in the world that can make our bottles to the high-standards we require. All of them are on standby to ramp up production. Once we have the ability to place our glass orders, it's full steam ahead. After receiving bottles in Toronto, Montreal and Vancouver, everything else is easy to get done. We have our bottle cap manufacturers and co-packers ready, and direct ship capability to those who support us here. To keep it all sustainable and ongoing we have established beverage distributors and retail clients across North America ready to place new orders on top of yours - literally.
-We are a small team of 7, we have millions to serve and only 14 hands between us - it's time to ramp-up…if we could employ Hario! (our mascot office Bichon) we would! CLEARLY NEEDS YOU, HER FANS TO MAKE THE FINAL STEP!
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Something about their copywriting on the site rubs me the wrong way, like they've got an intern writing it for them
"ORIGINAL yummy non-GMO formulations" and they've run out of options with private funding. So now they're attempting to pre-sell it all.
Eh anyways, if you were a fan of the stuff back in the day and are interested in securing some more.