Quote:
Originally Posted by CliffFletcher
Isn't the whole point of getting a monopoly to cut down on costs in the long-term by rubbing out the competition?
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Sports broadcasting is a bit unusual though, in that, with any broadcast, you actually
have a monopoly of supply - it is
total viewership that you are after.
Simply getting the rights isn't the end of the story for broadcasting - you have to attract viewers in order to grow revenue.