So in a way, it was probably better for society as a whole that a rich person won this rather than just the Average Joe, since it's all being donated.
To me, it doesn't matter if someone is donating out of the goodness of their heart, or if it's for personal glory. Technically, they're still both for self satisfaction. And besides, a donation is a donation.
Hong Kong charities see a ton of donations every year, because the rich people love showing off their wealth and going on TV to hand over a big novelty cheque. But the result is the same. The money goes towards a good cause.
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